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[Martin Schram] Sync or you’re sunk: Perceptions matter
[Martin Schram] Sync or you’re sunk: Perceptions matter
ViewpointsJan 18, 2022
After a half century or so in politics, Joe Biden sure didn’t need to be reminded -- by a pollster, or a political science professor or a media pundit -- of the secret of winning elections. Because this is one secret that every politico knows. Namely: A politician will never be able to convince people that their perceived problems aren’t real -- or aren’t being fixed -- if voters are sure the problem is real because they keep seeing it on the news or encountering it in their d