Back To Top
[Digital Simplicity] Consumers face dilemma of subscription economy
[Digital Simplicity] Consumers face dilemma of subscription economy
ViewpointsFeb 21, 2020
What is called a “subscription economy” is not so far removed from the everyday life of ordinary Koreans. A growing number of Korean consumers, especially those in their 20s, are embracing this new model that favors subscriptions over ownership. For digital services and software, this makes sense. Netflix is a case in point. Korean viewers, who once preferred downloading video files from online hard drive service operators, are signing up for the global video streaming platform. Th