Privacy or palaver? Users would have to confirm each targeted ad under proposed regulation
May 30, 2023
South Korea’s privacy watchdog is gearing up to post new guidelines next month mandating user consent for personalized online ads hosted by advertisers in Korea. Under the proposed regulation, currently being drafted by the Personal Information Protection Commission, users would be obliged to opt in or out of personalized ads each time they navigate a new online page, regardless of login and membership status. “The guideline is not confirmed, and we are still in the stage of soliciti