In the news release, JT Group launches Ploom X, issued 15-Jul-2021 by Japan Tobacco Inc. over PR Newswire, the 15th paragraph (note under the table), first bullet point, should read "The AC adapter is not included in the starter kit. The AC adapter will be sold separately." rather than "The AC adapter is not included in the starter kit. The AC adapter will be sold separately for 980 Yen (tax included)." as incorrectly transmitted by PR Newswire. The complete, corrected release follows:
TOKYO, July 15, 2021 /PRNewswire/ -- Japan Tobacco Inc. (JT) (TSE: 2914) announces the official launch of Ploom X, its next generation heated tobacco device, on August 17, 2021. Ploom X will gradually be made available across Japan, including convenience stores and select tobacco retail stores. Ploom X will also be available for pre-launch sale at the CLUB JT online shop from July 26, 2021.
Ploom X is the JT Group's next generation device for heated tobacco sticks, the company's priority category, where it is now focusing its resources. The device, which will be launched across key markets after Japan, was jointly developed by JT in Japan and JTI, the Group's international subsidiary, headquartered in Switzerland.
"Ploom X is the first global device developed by JT and JTI, bringing together all our global resources to offer the best user experience of our time. We are delighted to be able to offer this new innovative product to adult consumers in Japan, the world's leading heated tobacco market and where product standards and quality are of the highest importance.
"Listening to consumers globally, we have created a proposition that is aligned with today's lifestyles and choices. This includes a more authentic tobacco taste, new connectivity possibilities and several options to personalize the device to everyday needs. Ploom X will make the user experience more pleasurable and unique than ever before. With Ploom X, we are continuing to build on our growing presence in the fast-moving heated tobacco sticks category and respond to the increasingly demanding needs of adult consumers around the world."
Daniel TORRAS, Senior Vice President, Reduced-Risk Products
The cutting-edge device, adopts the aesthetic and innovative "Nastro" design with a more intuitive user experience, with no buttons on its surface. In addition to the ability to precisely control heating temperature, Ploom X is equipped with a new heating technology, HEATFLOW®, which focuses on air flow, significantly improving user experience.
Ploom X is also equipped with Bluetooth® functionalities that connect with users' smartphone, enables consumers to see the battery status, lock the device and much more.
Along with the device, improved heated tobacco sticks are being rolled out. These benefit from carefully blended tobacco leaves picked by experts for their suitability to the HEATFLOW® technology. The regular tobacco stick flavor is carefully blended with lamina, the most aromatic part of the tobacco leaf. There is a range of 12 different heated tobacco sticks so, more than ever before, consumers can enjoy a delicate yet rich tobacco taste according to their preferences.
Note: HEATFLOW® is a registered trademark of JT. Other product and service names mentioned in the text are the registered trademarks or trademarks of their respective companies.
Note: The starter kit includes the front panel in the same color as the device itself. The other front panels are sold separately for 980 Yen each (tax included).
Bluetooth® functionalities realize a new style
Note: Bluetooth® functionalities can be used by installing a compatible browser and registering the device on the Ploom X CLUB website. For details, please visit the Ploom X CLUB (https://ploom-x-club.clubjt.jp/) website. (Website available in Japanese only.)
Device, cleaning stick and Type-C USB cable
Slate Grey and Silver
Number of tobacco sticks
20 sticks (when charged for about 110 minutes)
Waiting time until optimal heat
About 25 seconds
Duration of use per tobacco stick
About 5 minutes
Tobacco Sticks for Ploom X
The JT Group's expert blenders have improved the blend of tobacco leaves in the heated tobacco sticks to suit the HEATFLOW® technology. The regular tobacco stick flavor is carefully blended with lamina, the most aromatic part of the tobacco leaf.
With a range of 12 products, more than ever before, consumers can enjoy the delicate and rich taste of tobacco according to their preference.
Japan Tobacco Inc. is a leading international tobacco company with operations in more than 130 countries. With approximately 58,000 employees, it manufactures and sells some of the world's best-known brands including Winston, Camel, MEVIUS and LD. The JT Group is committed to investing in Reduced-Risk Products (RRP) and currently markets its heated tobacco products under its Ploom brand and various e-cigarette products under its Logic brand. The Group is also present in the pharmaceutical and processed food businesses. For more information, visit https://www.jt.com/.
Media and Investor Relations Division
Japan Tobacco Inc.