The Korea Herald

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‘Baby Shark Dance’ becomes most viewed video on YouTube

By Song Seung-hyun

Published : Nov. 2, 2020 - 17:06

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The English version of the “Baby Shark Dance” video (Smartstudy) The English version of the “Baby Shark Dance” video (Smartstudy)

The English version of the “Baby Shark Dance” video became the most viewed video on YouTube, with more than 7.03 billion views as of 1:20 p.m. on Monday.

The video overtook Puerto Rican singer Luis Fonsi’s “Despacito” on YouTube and is now the first children’s content ever to become the most viewed video on YouTube.

Released in 2015, the song featured in the video is a remake of an American folk song. The video was recorded by Pinkfong, a content creator under Korean startup SmartStudy, featuring the rhythmic introduction of a shark family and their underwater hunt for small fish. The song comes with an easy-to-follow dance that has enticed children and parents alike.

In January 2019, the song took the world by surprise to land at No. 32 on the Billboard Hot 100 chart.

The Korean startup added that “Baby Shark Dance” was viewed by people in over 236 different countries and territories.

This video with dance moves was posted on Smartstudy‘s Pinkfong channel in June 2016, after its original video was posted on the channel in November 2015.

“Thank you for showing your support and SmartStudy will continue to develop more diverse intellectual properties in the future to provide a wider range of enjoyable content to global fans,” Smartstudy CEO Kim Min-seok said in a statement.

In March, the video overtook Ed Sheeran’s “Shape of You” to become the second most viewed video on YouTube with more than 4.67 billion views. Smartstudy expects the video to surpass 8 billion views in the first half of 2021. 

By Song Seung-hyun  (ssh@heraldcorp.com)