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K-pop, K-culture driving themes of 2020 Korea Grand Sale

Music, aesthetics and other aspects of Korean culture will be the main features of the 10th Korea Grand Sale, its organizers said Tuesday.

The Visit Korea Committee announced the details of the annual event, which runs Jan. 16 through Feb. 29 and offers benefits and cultural opportunities to foreign visitors.

The focal point of next year’s event will be the special five-point promotion of “K-pop, K-beauty, K-food, K-heritage and K-winter.”

Organizers are holding a lucky draw for 50 tickets to the K-pop event M Countdown. The draw began Dec. 2 and continues through Dec. 23, with winners to be announced Dec. 27 for shows Jan. 16, Feb. 6 and Feb. 20. 

Foreign visitors participate in the 2019 Korea Grand Sale in this file photo. ( Visit Korea Committee)
Foreign visitors participate in the 2019 Korea Grand Sale in this file photo. ( Visit Korea Committee)

The winners will also get a chance to learn K-pop dance moves from the academy 1Million Dance Studio, which collaborated on a promotional video for the 2020 Korea Grand Sale.

The promotional events will also include a special makeup class at Sulwhasoo’s flagship store. Those visiting the store with coupons from the Korea Grand Sale can receive discounts and other benefits.

Also participating in the event are 350 restaurants from across the country. There will be a “stamp tour” and a program to introduce trendy cafes designed to appeal to women between 20 and 40.

The Korea Grand Tasting event, introduced last year, will offer discounts of up to 25 percent on meals from 65 hotel-based eateries.

In cooperation with the Cultural Heritage Administration and the Korea Cultural Heritage Foundation, cultural heritage experience programs will be held. These include a hands-on arts and crafts class and a World Heritage of Korea “experience zone” that uses virtual reality.

Participating ski resorts are providing discounts of up to 40 percent on accommodations and up to 50 percent on winter sports equipment.

Around 1,000 companies and organizations are taking part in the event, including local convenience stores such as GS25 as well as the Everland theme park, SM Entertainment and the National Museum of Modern and Contemporary Art.

To assist foreigners in getting around South Korea, eight local airlines are holding promotional events offering discounts on Korea-bound flights, along with discounts on railway services. The participating airlines are Korean Air, Asiana Airlines, Jeju Air, Jin Air, Easter Jet, T’way Air, Air Busan and Air Seoul.

For more information in Korean, English, Japanese or Chinese, visit the homepage at

By Yoon Min-sik (