The Korea Herald


SD Biotechnologies launches strategic global brands

By Lim Jeong-yeo

Published : Dec. 12, 2019 - 15:32

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Global beauty and health care company SD Biotechnologies is seeking to appeal to global millennial consumers with newly launched SNP mini and SNP prep skincare products, the company said Thursday.

SNP mini is a pouch-type skincare set, comprising six items -- cleansing foam, toner, facial essence, serum, eye and facial nourishing cream and tone-up cream.

SNP prep is a large-size product line copious enough to apply for both the face and body. The series’ Peptaronic set, a combination of peptide and hyaluronic acid ingredients, comes with toner, serum, cream, tone-up cream and ampoule mask. The SNP prep brand will add Cicaronic and Vitaronic lines in January. 

(SD Biotechnologies) (SD Biotechnologies)

The two brands will be available at overseas offline stores SASA, Watsons and Guardian and at online markets Amazon, Shopee and Lazada.

In Korea, Olive Young, Lohb’s and Lotte Hi-mart will trade the products.

SD Biotechnologies is the umbrella company for skincare brands such as SNP, hddn=lab, Daywith, M’Solic and V:habit.

The SNP brand was built in September 2008 based on dermatology experts’ scientific experiments for optimized solutions for aesthetic and wholesome skincare. The brand researches and develops products at its SNP skin science lab.

SNP’s representative product Ampoule Mask is a bestseller that is flying off the shelves, with over 300 million masks sold since its launch in July 2014.

In 2009, SNP began to export to Hong Kong and Singapore. It is now traded in more than 50 countries with overseas offices in China, Vietnam, the US and Indonesia. In 2018, SD Biotechnologies was acknowledged for notching an accumulated $50 million export revenue.

Since 2017, the company has also branched out to edible supplements for inner beauty and health care for its brand V:habit.

By Lim Jeong-yeo (