MARKETING AWARDS/ GOLD PRIZE
By Kim Hyoung-kwon
Marketing division director and executive director
We appreciate being selected for The Korea Herald’s Advertising Awards this year.
Woongjin Coway is a life care company that aims to create a healthy and convenient lifestyle. We are doing our best to make our customers enjoy a safe living environment including water, air and sleep.
Amid growing public concerns over fine dust particles each year, air purifiers have become mandatory electronic appliances at home, but many customers do not recognize the importance of regular filter maintanance.
Our “From filter to care” advertisement is intended to illustrate that professional and regular filter care is important for the best performance of air purifiers.
We emphasized Woongjin Coway’s differentiated services and filter system.
Some 13,000 service professionals, or Cody, are at the core of our competitiveness. They offer systematic consulting by analyzing some 19.6 billion air quality big data and introducing air-matching filter services that are customized for one’s living environment.
Based on the “From filter to care” ad slogan, Woongjing Coway will be responsible for filters and their care, which are the basis of these electronic appliances, and continue to grow the clean and healthy lifestyle. Thank you.