Home

The Korea Herald

Latest news

Most Popular

  1. 1

    Contentious grain bill put directly to plenary meeting for vote

    Contentious grain bill put directly to plenary meeting for vote
  2. 2

    Yoon's approval rating plunges to all-time low

    Yoon's approval rating plunges to all-time low
  3. 3

    Will tug-of-war between doctors, government end soon?

    Will tug-of-war between doctors, government end soon?
  4. 4

    Climate impacts set to cut 2050 global GDP by nearly a fifth

    Climate impacts set to cut 2050 global GDP by nearly a fifth
  5. 5

    Trilateral talks acknowledge ‘serious’ slumps of won, yen

    Trilateral talks acknowledge ‘serious’ slumps of won, yen
  1. 6

    [Graphic News] More Koreans say they plan long-distance trips this year

    [Graphic News] More Koreans say they plan long-distance trips this year
  2. 7

    [KH Explains] Hyundai's full hybrid edge to pay off amid slow transition to pure EVs

    [KH Explains] Hyundai's full hybrid edge to pay off amid slow transition to pure EVs
  3. 8

    North Korea removes streetlights along cross-border roads with South

    North Korea removes streetlights along cross-border roads with South
  4. 9

    Russia's denial of entry of S. Korean national unrelated to bilateral ties: Seoul official

    Russia's denial of entry of S. Korean national unrelated to bilateral ties: Seoul official
  5. 10

    Farming households dip below 1m for first time in 2023

    Farming households dip below 1m for first time in 2023
피터빈트

SK Innovation’s new PR campaign draws 20m views online

By Cho Hyee-su

Published : April 4, 2019 - 14:46

    • Link copied

SK Innovation’s new public relations campaign “Imagination Into Reality” has gained 20 million views within 27 days of its launch, making it the fastest growing PR campaign by the company, SK Innovation said Wednesday.

SK Innovation, an energy and chemical subsidiary of SK Group, released five 12-second videos last March to promote its philosophy and vision. The videos feature innovative technologies currently in the works at the company.


(SK Innovation) (SK Innovation)

Since the release, the videos have gained popularity online for their clear messages on the businesses the company is working on.

Social network users have also commented on how well the videos represent SK Innovation as a company.

With the growing popularity of the series, SK Innovation subsequently released English versions of the videos to cater to global audiences. It expects these versions to be popular as well.

Both the Korean and the English videos can be viewed on SK Innovation’s YouTube channel as well as the SKinno News website.

By Cho Hyee-su (chohyeesu@heraldcorp.com)

More from Headlines