[THE INVESTOR] Ssangyong Motor launched its Tivoli XLV, known as Tivoli Air in Korea, in the UK, the company said on Aug. 22.

The automaker, owned by India’s auto giant Mahindra & Mahindra, recently held a test drive event in Aylesbury, in the southeast of England, inviting over 60 business and auto reporters, to mark the launch of the SUV in the country. 

The UK launch comes after the car’s debut in other European markets such as Spain, Italy and Germany.

The Tivoli XLV, a larger version of the original Tivoli, boasts economic pricing, comfortable riding experience and large space, the company said.

“Tivoli brand, which provides distinguished style and economic efficiency, made good remarks here and also in the European market, becoming the new growth engine,” Choi Johng-shik, CEO of Ssangyong Motor said in a statement. “We will continue to increase sales by strengthening the product lineup, including the Tivoli Air gasoline model, and expanding local marketing efforts that reflect consumers’ needs.”

By Ahn Sung-mi (sahn@heraldcorp.com)