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7-11 launches ginseng kimbap

A ginseng variety of samgak kimbap was launched at 7-eleven convenience stores in Korea on Tuesday, in collaboration with Korea Ginseng Corporation.

Samgak, or triangle, kimbap have long been a convenience store staple. Rice is formed into a triangle about the size of a baby‘s fist and wrapped in seaweed with any number of varying ingredients inside. Popular fillings are spicy bulgogi and tuna with mayonnaise. 

(7-11 Korea)
(7-11 Korea)

The newly launched product has rice cooked in Cheong Kwan Jang red ginseng concentrate and chicken breast filing mixed with bamboo, marinated burdock and shiitake mushroom. It is priced at 1,200 won ($1).

Convenience store chain 7-eleven said the ginseng samgak kimbap is a high quality snack that is both palatable and nutritious, and that it would continue to serve customers with improved products.

By Lim Jeong-yeo (kaylalim@heraldcorp.com)

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