Lotteria, a major Korean fast food chain, plans to release the Majjam Burger, a new burger line that maximizes on the flavor of jjamppong, starting Friday. Jjamppong refers to a Chinese-style spicy noodle dish, which has recently gained popularity in the instant noodle market.

The new product consists of a jjamppong-flavored patty made of seafood and two sets of compressed noodles that hold the patty like a bun, with onions and cabbage inside the burger. Lotteria plans to sell 500,000 burgers priced at 4,500 won ($3.70) each.

A combo meal including the Majjam burger is priced at 6,300 won. Celebrating the burger’s launch, Lotteria plans to offer it for only 500 won for the first 100 customers starting Friday at noon at its 64 chain outlets across the country. For more information, visit www.lotteria.com.

(christory@heraldcorp.com)