Marketing Awards / Gold Prize
KB Financial Group

It is a great honor for KB Financial Group to be nominated for The Korea Herald Ad Award.

KB Financial fostered a real comprehensive financial services group by embarking on the business of KB Insurance in 2015, with added benefits of wider services for customers and a balanced portfolio in terms of business sectors in the group.

In addition, we are developing as a financial firm that garners credibility and love from citizens. Among our accolades are taking first prize in the Finance Segment of the State Brand for the fourth consecutive year and winning the Beloved Brand in Korea for the fifth consecutive year.

The advertisement of KB Financial this time is aimed at sincerely expressing the staff’s will to share a variety of moments with citizens during their lives. Though the times and environments change, the intrinsic value sought by a financial firm should certainly be trust and credibility, as KB shows through its ads.

In connection with a fresh slogan of “Your lifetime Financial Partner,” the ad contains a promise and the willingness to become a reliable companion to citizens across Korea.

KB Financial Group plans to provide more than 30 million customers with optimum asset management solutions through close collaboration among 12 affiliates.

Again, we really appreciate the award.

By Choi In-seok, Public relations department general manager