Yoon travels to Netherlands for chip allaince, strategic partnership
[Herald Interview] Renault Korea prepares for major changes from 2024
Samsung, SK chiefs to visit ASML to discuss chip alliance
[Graphic News] Youth population in S. Korea to halve in 30 years
RM and V begin mandatory military service
Samsung, LG urged to cooperate on OLED
Samsung Electronics’ Europe official dismisses LG’s technologyBy Korea Herald
Published : April 21, 2013 - 20:42
“It could be desirable for the companies to share their patents,” said Paul Gray, director of TV Electronics and Europe TV Research at DisplaySearch, on the sidelines of the IFA Global Conference on the Italian island of Sardinia. “I think that Samsung and LG need to consider where their biggest threats lie. Is it each other or is it Chinese companies, which already have aggressive plans to move into OLED technology?”
OLED is cited as the next-generation display technology with better clarity, color saturation and energy efficiency than LCDs.
Samsung and LG, the world’s top two display makers, both claim dominance over this new panel technology and are in a related legal dispute. A cross-licensing agreement seemed to be in the making early this year, but recently, the police raided Samsung Display’s headquarters and plants.
Despite the turn of events, Samsung still appeared to be skeptical of LG’s OLED technology.
“What has LG shown us on OLED? Nothing,” Michael Zoeller, senior director of TV sales and marketing at Samsung’s Europe headquarters, told The Korea Herald shortly after his official briefing at the conference on Friday.
He also stressed that is important is not the competitor’s doings, but what Samsung does, refusing to take seriously LG’s claims on being an OLED pioneer.
Zoeller’s comments echoed Samsung Display CEO Kim Ki-nam, who, following the recent raid, pronounced that “Samsung is the only company in the world possessing OLED technology,” and that it has no reason to steal from anyone.
Meanwhile, Gray opined that the TV business is not an option for Apple because the popular iPad and iPhone maker isn’t positioned to effectively manage it.
“It doesn’t make sense for Apple to directly compete in the global TV market against Samsung,” he said.
“Apple has very limited product diversity. Most of its key products are selling below $1,000, which allows them to ship in huge volumes. This, combined with high margins, give Apple revenues. However, TVs have much thinner margins but have high product diversity. A large product size means that logistics is a key part of the business,” Gray said, noting that Apple does not possess such an edge.
By Kim Ji-hyun, Korea Herald correspondent
Articles by Korea Herald
Yoon departs for Amsterdam for regional security, chip cooperation
Korea to set up commission to combat supply chain disruptions
Could ex-leaders of rival parties join hands to launch a new force?