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ING Life Korea gets closer to customers

By Park Hyung-ki

Published : April 25, 2012 - 19:32

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ING Life Korea is aiming to get close and personal with its existing and potential customers by further “opening its ears” to hear their needs in financial planning.

The Korean subsidiary of the global life insurer is boosting in-house training not only for financial consultants but also for executives, in an effort to boost customer relations, its press release said.

John Wylie, ING Life Korea CEO

John Wylie, ING Life Korea CEO

In addition to the 180-day consulting training, the company has sent its managers and executives to its nationwide centers to meet and to talk to customers about how to improve and simplify its services.

It has also launched a marketing campaign called “Righteous Promise, Orange Promise,” with television advertisements featuring its consultants in live-action mixed with animation.

From next Monday, ING Life Korea plans to hold events in major cities in Korea, including Seoul and Busan.

(hkp@heraldcorp.com)

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