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Mitsubishi cars come back to Korean market

Mitsubishi Motors Corp. resumed its vehicle sales in Korea by unveiling two models.

The Japanese carmaker reentered the local market on Friday after a hiatus of about a year by signing an exclusive dealership contract with CXC Motors.

CXC Motors was established by Hanjin Group founder’s grandson Henry Cho in 2011.

Mitsubishi and CXC unveiled compact crossover RVR and pick-up truck L200 during the unveiling event at the KINTEX in Ilsan, Gyeonggi Province.

CXC Motors is poised to open large showrooms for the Japanese cars in Yeouido, the Gangnam district in southern Seoul, and Bundang, south of Seoul.

Japanese automakers, such as Toyota Motor and Nissan, have been revitalizing their marketing and sales in Korea.

Lexus, the premium brand of Toyota, had closely vied for the No. 1 spot with German companies such as BMW and Mercedes-Benz in Korea. But it is suffering lackluster sales performance.

Toyota has been striving to gain popularity and product confidence by launching a series of hybrid models with high fuel efficiency to attract more Korean consumers.

By Kim Yon-se (kys@heraldcorp.com)
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