KT&G Corp., the country’s largest cigarette maker, plans to raise the proportion of annual revenues injected into corporate social responsibility projects to 3 percent.
The target was included in the company’s long-term social contribution plans announced Tuesday.
KT&G CEO Min Young-jin said in a statement that the company plans to raise the proportion of the revenues spent on social contribution projects to 3 percent from the current 2 percent, and step up its efforts to meet expectations for “warm welfare.”
According to the company, the plans are divided into four main areas; establishing the “KT&G Way,” expanding social projects related to the company’s businesses, improving the operations of its charity and scholarship foundations, and “cultural” social contribution.
Under the plans regarding the “KT&G Way,” the company plans to develop unique social contribution projects.
Regarding projects related to its businesses, the company said that it will strengthen those aimed at projecting youths from tobacco products as well as continuing those designed for promoting good smoking etiquette.
For its charity and scholarship foundations, the company said that their operations will be reorganized and new programs will be added for increased efficacy.
By Choi He-suk (email@example.com