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POSCO launches campaign to become ‘loved company’

POSCO and its subsidiaries will aim to become “loved companies,” the companies announced in a ceremony Thursday.

According to POSCO’s agenda, a loved company is one that satisfies all concerned parties including society, employees, clients, investors, suppliers and environment, while at the same time sharing cultural programs and company values with them.

“The way forward for POSCO is (to become) a loved company,” POSCO chief executive Chung Joon-yang said at the ceremony.
POSCO chief executive Chung Joon-yang speaks at a ceremony to declare a campaign to become a “loved company” at the firm’s headquarters in Daechi-dong, Seoul on Thursday. (Yonhap News)
POSCO chief executive Chung Joon-yang speaks at a ceremony to declare a campaign to become a “loved company” at the firm’s headquarters in Daechi-dong, Seoul on Thursday. (Yonhap News)

“From today’s announcement, let us become a company most loved and cherished by those concerned.”

As part of the plans, the steelmaker will establish a “culture board” and working-level committee and a forum comprising of 50 eminent individuals from various fields, the company said.

The culture board will be comprised of 200 individuals, including support staff, who will be responsible for developing programs aimed at becoming a loved company, POSCO said.

By Choi He-suk (cheesuk@heraldcorp.com)
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