The Korea Herald


Chinese farmers sell produce online

By 이현주

Published : March 14, 2011 - 18:05

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BEIJING (AFP) ― For years, Wang Yulan and her husband drove their three-wheeled vehicle to an outdoor market near Beijing to sell broccoli, peppers, eggplants and tomatoes grown on their small plot of land.

Now, thanks to the Web, they don’t even have to leave their living room.

Two years ago the couple bought a computer and joined a growing number of Chinese farmers selling their produce online, giving them access to customers around the country and boosting their meager income.

“A broad market is opened once you get on the computer,” Wang, 55, told AFP as she logged on to agricultural trading website with the help of her niece.

“The Internet is convenient. The customers first place an order, we prepare the items, and they then send a van to pick them up.”

Since Wang and her husband Liu Shujin, 66, started trading their vegetables online, the couple’s income has more than doubled to between 20,000 and 30,000 yuan ($3,000-4,500) a year and life has become easier.

“We’ve stopped going out to sell vegetables and just stay at home,” said Wang, who has suffered from a debilitating knee problem for 30 years.
A farmer uses fertilizer on her wheatland in Nanfenghuang village in Jinan, capital of east China’s Shandong province.  (Xinhua-Yonhap news) A farmer uses fertilizer on her wheatland in Nanfenghuang village in Jinan, capital of east China’s Shandong province.  (Xinhua-Yonhap news)

The plight of China’s millions of farmers, whose incomes are well below those of urban residents, has been high on the agenda of the country’s annual session of parliament, which ends Monday.

Top leaders, worried about the growing rich-poor gap and its potential to spark social unrest, have vowed to boost development in rural areas and farmers’ earnings.

Average rural incomes reached 5,919 yuan a year in 2010 compared with urban incomes of nearly 20,000 yuan, according to official statistics.

“We will focus on increasing the basic incomes of low-income people in both urban and rural areas,” Premier Wen Jiabao said on March 5 in his speech to open the parliamentary session.

In 2006, state-owned China Mobile launched Nongxintong, or Farmers’ Information Service, which provides timely market prices, weather forecasts and government policy via mobile text messages, a phone hotline and the Web.

The service also allows farmers, like Yang He in the eastern province of Anhui, to advertise their products online.

“It is cheap ― it only costs a few yuan a month,” Yang, who grows flowers, told AFP.

“I just need to send a message to the China Mobile website in Anhui, and then the message will be posted to the supply and demand board. If people see my message, they will contact me.”

Nongxintong project manager Liu Jing said the “convenient and cheap” service, which costs farmers as little as 2 yuan (30 cents) a month, had three million subscribers in the southwestern mega-city of Chongqing alone.