Kookmin Bank opened two branches to serve college students in Seoul on Thursday as it seeks to broaden its customer base.
The nation’s largest bank opened the college student-only branch in Sookmyung Women’s University in Yongsan Ward and Ewha Womans University in Seodaemun Ward.
Aside from basic banking services such as deposits and loans, the branches will provide customers with the opportunity to enjoy cultural services like appreciating movies and music.
KB Financial chairman Euh Yoon-dae (left) visits the first Rock Star Zone in Seoul, the bank’s newly launched branch dedicated to serve university students by offering products targeting young people. (Yonhap News)
In the opening ceremony, KB Financial Group chairman Euh Yoon-dae said, “The branches are a space reflecting demand by new generations, ahead of introduction of smart banking.”
He added the financial group and Kookmin Bank will push ahead with developing creative products for student customers.
“Tellers at the branches are in their 20s or 30s for the young customers and the two managers are in their 30s, who graduated from Sookmyung and Ewha universities,” a bank spokesman said.
By Kim Yon-se (email@example.com