The dispute over franchise food prices was initially sparked by E-Mart’s cheap pizza brand earlier last year and developed into a political and social issue following Lotte Mart’s steep discounting of its chicken.
Taking advantage of good publicity for the chicken, Lotte Mart has continued to apply the price strategy to other products such as bicycles, handheld computers and meat.
The company said Sunday that it will hold a 10-day event from Monday to sell premium Korean beef and pork at discounted prices of up to 58 percent.
“We have been promoting the consumption of Korean beef more than our competitors by holding four special events in the past month involving Korean beef since the spread of the foot-and-mouth disease,” said a Lotte Mart official.
“However, we felt it was a shame that such efforts were not recognized and misunderstanding spread instead with last week’s promotional event of marinated ribs from the U.S., which was planned ahead of the disease outbreak.”
At the mart’s event that takes place until Jan. 19, 100 grams of sirloin steak will be offered at 5,700 won, down from 7,480 won, and 100 grams of bulgogi will cost 2,900 won, down from 3,880 won, according to its officials. About 100 grams of pork sirloin will also be available at 500 won, discounted from 1,180 won.
By Cho Ji-hyun (firstname.lastname@example.org)
`통큰커피' 마노핀 아메리카노 한 잔 `790원`
머핀 전문점 마노핀(manoffin)이 아메리카노 한 잔을 커피 전문점의 가격의 1/5수준으로 낮춰 판매하기로 함으로써 커피 가격 경쟁이 예상되고 있다.
머핀 전문점 마노핀(manoffin)은 현재 지하철역 안에 위치한 매장에 한해 중남미산 고급 원두를 쓴 아메리카노 한 잔을 790원에 판매한다고 밝혔다.
마노핀 측은 "하와이 빅아일랜드에서 재배되는 코나(Kona)커피를 사용해 맛과 품질 면에서도 만족도를 높였다"며 "여느 커피전문점과 비교해도 절대 뒤지지 않는 커피"라고 말했다.
그러나 마노핀 측은 최근 원두가격 상승으로 8일부터 1잔 당 990원으로 인상했다.
마노핀은 9일 “서울역 등 서울시내 5개 지하철역 매장에서 790원에 판매하던 아메리카노 스몰사이즈를 8일부터 990원으로, 레귤러사이즈는 1290원에서 1490원으로 각각 200원씩 인상한다”고 밝혔다.