King of off-roading, Wrangler, targets urban drivers, but will it work?
TransportApr 22, 2019
One challenge many automakers face with sport utility vehicles is how to maintain their off-road capabilities while still appealing to daily SUV users.Jeep, an SUV brand under the Fiat Chrysler Automobile group, faced this challenge with its iconic Wrangler, which maintains its rough and tough off-roader image. Many drivers still believe the Wrangler suits hard-core off-roading enthusiasts driving on dusty, unpaved surfaces. But to break from its conventional image and expand its customer base,