Not so provincial: Hip packaging lends air of sophistication to regional specialties
Food&BeverageNov 22, 2021
“Another intention we have for potential foreign consumers is to let the stories behind local products be heard, such as the origins and detailed production process of regional ingredients. Foreigners interested in the products would then naturally be willing to visit the local regions, getting to know the local areas of Korea better through food.” Choi added. The KTO further plans to form partn...