Korean Wave touches Peru, Argentina in different steps
Foreign affairsFeb 20, 2012
The Korean Wave, or hallyu, has hit Latin America, where an increasing number of people are becoming more interested in Korean dramas, K-pop and Korean classical musicians, the Korean ambassadors to Peru and Argentina said. “In Peru, the Korean Wave is literally explosive. While the state-run TV’s viewer ratings hit an average 2 percent, channels that air hallyu content such as K-dramas, sitcoms...