MMA Impact returns triumphantly with a hot topic: "AI-Powered Business Innovation: Navigating Impact." This return is causing consternation in the marketing industry since this year's major event on contemporary marketing is expected to bring forward essential subjects in the profession.
HO CHI MINH CITY, Vietnam, Oct. 16, 2023 /PRNewswire/ -- MMA Impact, an annual worldwide event held by MMA Global, is regarded as a "monumental event" keenly anticipated by the marketing industry. This event, which is scheduled to take place on October 26, 2023, at the InterContinental Saigon Hotel, will represent a big step forward in MMA Global's adventure in Vietnam as well as the amazing growth of contemporary marketing in the Vietnamese market.
MMA Impact 2023 is drawing several C-level executives and high-ranking managers from big local and worldwide businesses, building on the success of past seasons. Over 400 people are anticipated to attend, representing big companies such as Abbott, Coca-Cola, Grab, Masan, SABECO, Samsung, Suntory Pepsico, Unilever, and others.
MMA Impact 2023, in particular, is an event where top industry executives come, engage, and discuss the newest ideas and initiatives. In addition to the most in-depth insights in the area, the event offers a stimulating venue for energetic networking and business matchmaking. Attendees will get the opportunity to meet industry executives, managers, and marketing specialists, establish partnerships, and explore collaborative prospects.
Explore the trending themes at MMA Impact 2023.
The persistent excitement around MMA Impact 2023 is not a coincidence. Top executives and recognized specialists will give profound insights into many sectors from multi-dimensional views. This is the time for marketers to reflect on the industry's developments over the last year and plan their company for 2024.
The speakers will dig into topical subjects related to contemporary marketing. This year, three in-depth conversation topics will be held concurrently in three different rooms throughout the afternoon. Attendees may choose their preferred room and theme depending on their preferences.
- Room 1- Commerce & AI Transformation Nexus: Artificial Intelligence, the Future of Commerce, Retail Communication, and Revolution are keywords that will be repeated in room 1, focusing on how technology in this era transforms marketing.
- Room 2 - Smarties Spotlights & Innovation-Powered AI: Attendees will review and hear expert analyses of the most outstanding advertising campaigns of the year listed in the Smarties nominations, ranging from leading companies to rising startups. Complex challenges and the seamless collaboration between human creativity and technology to find solutions will be shared.
- Room 3 - Marketing Mastermind & Branding Symposium: Bringing a breath of fresh air along with diversity in content, the keynote and panel discussion will span from Financial Technology and advertising Strategy to Data-Driven Decision-Making. Mainly is the exclusive sharing from Kantar on Brand Rankings.
On the same day as the MMA Impact 2023 event, marketers will meet for the SMARTIES Awards Vietnam 2023 to award the year's top campaigns and to highlight innovation and diversity in the marketing sector in Vietnam.
SMARTIES AWARDS 2023 - VIETNAM SHORTLISTPURPOSE DRIVEN MARKETING Brand Purpose / Activism
- GENERALI VIETNAM and DENTSU X / DENTSU GENERALI - THUONG MINH MOT TI, CHO DOI NHU Y
- Nestlé Vietnam and Ogilvy & Mather Vietnam HOW A VALUE OF SPORT BROKE A TRADITIONAL VIETNAMESE PREJUDICE ABOUT SUCCESS
- Biti's and dentsu Redder How Biti's a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 seconds
- Nestlé and Ogilvy & Mather Vietnam How Maggi Preserves the Cultural Heritage Of Vietnam Through Local Ingredients Across 63 Provinces
- Mondelez International and Publicis Worldwide KINH DO See Kinh Do Give Tet
- Kimberly Clark and Mindshare Vietnam / WPP Kotex Fights Back Period Stigma - Bloody Awesome Series
- Cho Tot and Cho Tot New Lease of Secondhand
- Grab Vietnam and Grab Vietnam GrabConnect - Digitalising Vietnam's Farm-to-Door Supply Chain
- Mondelez International and Publicis Worldwide KINH DO See Kinh Do Give Tet
- L'Oreal and Starcom L'OREAL Chính Nữ 2.0
- L'OREAL VIETNAM and XYZ SAIGON MAYBELLINE 3.0 - EVERY FLAW IS A 10
- Nestlé and Publicis Groupe / Publicis Worldwide NESCAFÉ CAFÉ VIỆT Strong Coffee for Strong-minded Men
- Samsung and Leo Burnett SAMSUNG QLED Work Cup
- ABBOTT/ Ensure Gold and Publicis Worldwide / Publicis Worldwide VietNam ENSURE GOLD Go Ahead Stronger, Together
- Biti's and dentsu Redder How Biti's a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 seconds
- Bayer and Carnival Entertainment Igniting the Agricultural Revolution Bayer Vietnam Leads the Way!
- Grab Vietnam and Grab Vietnam MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers
- Samsung and Leo Burnett SAMSUNG QLED Work Cup
- Samsung and ASATSU-DK VIETNAM INC Samsung Sustainability Campaign 2023
- Techcombank and CLICKMEDIA / CLICKMEDIA JSC Techcombank Marathon 2022
- Grab Vietnam and Mindshare Vietnam / WPP Grab Weather Rescue - A Novo "Skincare" Solution For This Summer
- GHTK and dentsu Redder How GHTK disrupted the last-mile delivery category in Vietnam with the repositioning campaign of high empathy to their customer
- Mondelez International and Publicis Worldwide LU Mother's Day
- Cho Tot and Cho Tot New Lease of Secondhand
- Mondelez International and Publicis Worldwide OREO Blackpink in Your Oreo
- Thread & Needle (Kim Chỉ) Agency and Thread & Needle (Kim Chỉ) Agency Panasonic Indoor Air Quality Communication Campaign
- Samsung and Leo Burnett SAMSUNG GALAXY A The Ungaming Gaming Campaign
- Lotteria and GrabAds / GrabAds Vietnam Blending brand and performance marketing, Lotteria differentiate in a competitive market
- Heineken and Leo Burnett HEINEKEN SILVER Cancel Proof
- Vietnam International Bank and TKL Corporation How The Masked Singer VN successfully vocalize VIB's brand message and enrich its customers experience
- Nutifood Company and Mindshare Vietnam / WPP Nutifood GrowPLUS+ Super Mom
- Samsung and Starcom SAMSUNG GALAXY Z Curate Your Flex Mode
- Phu Nhuan Jewelry Joint Stock Company (PNJ) and Phu Nhuan Jewelry Joint Stock Company (PNJ) / Phu Nhuan Jewelry Joint Stock Company "Choose your own offer, Shine your way forever" Campaign
- Phu Nhuan Jewelry Joint Stock Company (PNJ) and Phu Nhuan Jewelry Joint Stock Company "God of Wealth season, Spread fortune comes prosperity" Campaign
- ABBOTT/ Ensure Gold and Spark Foundry ENSURE GOLD - Go Ahead Stronger, Together
- ABBOTT and Hakuhodo SAC ENSURE GOLD VU LAN 2022 CAMPAIGN – An emotional journey to regain user recruitment momentum
- Heineken and Leo Burnett HEINEKEN SILVER From Gems to Silver
- Pernod Ricard and Dentsu Creative Pernod Ricard: Raising the bar 11x on Lifetime value
- TECHCOMBANK and Mindshare Vietnam / WPP TECHCOMBANK CASA
- Vietjet and PMAX VIETJET - Personalization with Real-time Data
- Sabeco and Ogilvy Vietnam BSG Chill - Turning Around A Beer Brand By Not Acting Like A Beer Brand
- URC Vietnam and Leo Burnett C2 Why Overheat?
- L'OREAL VIETNAM and XYZ SAIGON MAYBELLINE 3.0 - EVERY FLAW IS A 10
- Perfetti Van Melle and Wavemaker Mentos Fanta Limited Edition Launch - The Most Unexpected Collaboration Ever
- Nestlé and Publicis Groupe / Publicis Worldwide NESCAFÉ CAFÉ VIỆT Strong Coffee for Strong-minded Men
- HEINEKEN VIETNAM BREWERY LIMITED COMPANY and Dentsu Redstar / DENTSU REDSTAR TIGER SOJU INFUSED LAGER LAUNCH: ASIAN EXPLOSION IN A BOTTLE
- Grab Vietnam and Mindshare Vietnam / WPP Grab Weather Rescue - A Novo "Skincare" Solution For This Summer
- Grab Vietnam and Grab Vietnam Grab x Google Travel Bravely
- Heineken and Leo Burnett HEINEKEN SILVER Cancel Proof
- Grab and Grab Highland Coffee treats after every Grab Ride: CRM cross-selling with a twist
- L'Oréal Viet Nam and MMS Vietnam / TikTok Pte. Ltd. L'OREAL PARIS HYALURONIC ACID (HA) REVITALIFT LIVESTREAM MARATHON
- HEINEKEN VIETNAM BREWERY LIMITED COMPANY and DENTSU REDSTAR TIGER CRYSMAS
- Vietjet and PMAX VIETJET - Personalization with Real-time Data
- Sabeco and EssenceMediacom Vietnam BSG Lager Tet 2023 - 63 is 1
- Amazon Global Selling and PMAX Go Further & Grow Bigger
- Heineken and Leo Burnett HEINEKEN SILVER Cancel Proof
- Techcombank and dentsu Redder How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet?
- VNGGames and VNG Kiem The Originnovation: How a Remake Game Rises to Mobile Domination
- Mondelez International and Publicis Worldwide OREO Blackpink in Your Oreo
- Nestlé Vietnam and Mindshare Vietnam / WPP "QUIET" NATURE REGENERATES YOUR "LOUD" LIFE
- Sabeco and EssenceMediacom Vietnam BSG Lager Tet 2023 - 63 is 1
- FORD and Mindshare Vietnam / WPP DATA – NEXT-GEN ENGINE
- Anheuser-Busch InBev and dentsu Redder How Beck's Ice achieved a phenomenal growth with a small budget campaign in a media overwhelming beer category in VN?
- Vietnam International Bank and TKL Corporation How The Masked Singer VN successfully vocalize VIB's brand message and enrich its customers experience
- L'Oreal and Starcom L'OREAL PARIS Building The #1 Serum
- Nestle and Mindshare Vietnam / WPP Connecting with Nature, Regenerating the Youth - LaVie's success story
- ABBOTT and Hakuhodo SAC ENSURE GOLD 2022 VU LAN CAMPAIGN – Insight Driven Campaign to Inspire Caregivers' Action
- Nestlé and Publicis Worldwide / Publicis Groupe NESCAFÉ Đi-tox
- Mondelez International and Publicis Worldwide OREO Blackpink in Your Oreo
- PNJ and PNJ Trao nhau khoanh khac, Ghi dau mot doi
- SAIGON BEER-ALCOHOL-BEVERAGE CORPORATION (SABECO) and T&A Ogilvy Bia Saigon Chill | The Chill Fest 2023 | An experiential community platform for all chillers united
- GHTK and dentsu Redder How GHTK creates the highest top of mind consideration & emotional appreciation among small medium online merchants community
- Techcombank and dentsu Redder How Techcombank Inspire achieved the highest TOM by truly staying connected and speaking out young consumer mindset: WHY NOT?
- L'Oreal and STARCOM VIETNAM L'OREAL PARIS Skin Lab Show
- Nestlé and Publicis Worldwide / Publicis Groupe NESCAFÉ Đi-tox
- Samsung and Starcom SAMSUNG GALAXY S23 Make Your Epic Moments More Desirable
- Vietnam Airlines and Novaon Digital SPACE TO SPEAK YOUNG MIND
- Bayer Vietnam and EssenceMediacom Vietnam2PM Positive Ride
- Samsung and CircusDigital 8KING ĐẠI CHIẾN
- Google and Dentsu Creative Google: Defeating cyber Bad Friends together
- Techcombank and dentsu Redder How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub?
- Samsung and Leo Burnett SAMSUNG GALAXY A The Ungaming Gaming Campaign
- VNGGames and Appier VNG's Remarkable Journey: Transforming Mobile Gaming with Thien Long Bat Bo 2 and Fostering Unparalleled Brand Loyalty
- The Coca-Cola Company and EssenceMediacom Vietnam Beating the Heat with Context and Content
- Nestlé Vietnam and Mindshare Vietnam / WPP HOW LA VIE 19 LITERS TRANSFORMS ITS BUSINESS MODEL
- Vietjet Air and AKA DIGITAL VIETNAM Leverage Zero & First Party Data to Grow at Scale
- Pernod Ricard and Dentsu Creative Pernod Ricard: Raising the bar 11x on Lifetime value
- Samsung and Starcom SAMSUNG GALAXY S23 Make Your Epic Moments More Desirable
- HEINEKEN VIETNAM BREWERY LIMITED COMPANY and DENTSU REDSTAR Strongbow Festive 2023 - THE CULTURAL LEAP OF AN OUT-CIDER
- VNGGames and INNITY SOFTWARE AND ADVERTISING COMPANY LIMITED Vo Lam Truyen Ky MAX – Programmatic Marketing to the MAX
- Sabeco and EssenceMediaCom Vietnam Driving Brewing Credentials for Bia Saigon Through AI Powered Programmatic
- Grab Vietnam and Grab Vietnam Grab x Google Travel Bravely
- VNGGames and VNG Kiem The Originnovation: Programmatic in Action
- Samsung and Starcom SAMSUNG GALAXY Z Curate Your Flex Mode
- Audi Vietnam and TenMax Ad Tech Lab TenMax & Audi - Driving High-End Results with High-Impact Ads. Audi Gains 200% in CTR with 90% Less Cost
- HEINEKEN VIETNAM BREWERY LIMITED COMPANY and Dentsu Redstar / DENTSU REDSTAR TIGER SOJU INFUSED LAGER LAUNCH: IGNITE THE ASIAN COLLISION EXPERIENCE
- Perfetti Van Melle and Wavemaker Alpenliebe Powderfilled campaign
- AkzoNobel and Carnival Entertainment / Carnival Dulux - Enjoy the moment - Painting AI Dreams
- Larue ( Heineken Vietnam) and Dentsu Redstar Vietnam / Ureka Media LarueOKE 2023
- HOZO and Pencil Group Joint Stock Company MICHAU & DAMSAN: PROMOTE FULL ESSENCE OF HOZO INTERNATIONAL MUSIC FESTIVAL
- Mondelez International and Publicis Worldwide OREO Lucky Twist
- Shell and CLICKMEDIA JSC Shell Rimula - Ride on Father, Ride on Children
- Perfetti Van Melle and Wavemaker Alpenliebe Powderfilled campaign
- The Coca-Cola Company and EssenceMediacom Vietnam Beating the Heat with Context and Content
- HOZO and Pencil Group Joint Stock Company MICHAU & DAMSAN: PROMOTE FULL ESSENCE OF HOZO INTERNATIONAL MUSIC FESTIVAL
- HEINEKEN VIETNAM BREWERY LIMITED COMPANY and Dentsu Redstar TIGER CRYSTAL RAVE - THE FIRST-EVER PHYGITAL MUSIC EXPERIENCE TO LEAD & BREAK BEER CONVENTION TO THE YOUNGSTERS
- NESTLÉ VIETNAM and AnyMind Group, Vietnam How Starbucks At Home - A Premium Instant coffee mix pioneered the full-funnel influencer approach to drive astonishing results
- L'Oréal Viet Nam and MMS Vietnam / TikTok Pte. Ltd. L'OREAL PARIS HYALURONIC ACID (HA) REVITALIFT LIVESTREAM MARATHON
- Amorepacific and meLive Laneige entering live commerce in Vietnam
- Samsung and Starcom SAMSUNG GALAXY S23 Make Your Epic Moments More Desirable
- Grab Vietnam and Grab Vietnam GrabConnect - Digitalising Vietnam's Farm-to-Door Supply Chain
- Heineken and Leo Burnett HEINEKEN SILVER From Gems to Silver
- Nestlé Vietnam and Mindshare Vietnam / WPP HOW LA VIE 19 LITERS TRANSFORMS ITS BUSINESS MODEL
- L'Oréal Viet Nam and MMS Vietnam / TikTok Pte. Ltd. L'OREAL PARIS HYALURONIC ACID (HA) REVITALIFT LIVESTREAM MARATHON
- Samsung and Starcom SAMSUNG GALAXY S23 Make Your Epic Moments More Desirable
- Shiseido and Wavemaker Shiseido 150th Anniversary campaign on Lazada
- The Coca-Cola Company and EssenceMediacom Vietnam An Epic Promo - An Epic FOMO
- Viet Thai International and Interspace Vietnam COST-PER-PROMOTION Model: Mar-Tech-Com All-in-One Solution
- Grab Vietnam and Grab Vietnam GrabConnect - Digitalising Vietnam's Farm-to-Door Supply Chain
- Grab and Grab Highland Coffee treats after every Grab Ride: CRM cross-selling with a twist
- Grab Vietnam and Grab Vietnam MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers
- Rohto and Dentsu Creative The Hada Labot: The Retail Robot that Goes to You
- Perfetti Van Melle and Wavemaker Alpenliebe Powderfilled campaign
- The Coca-Cola Company and WPP Open X, led by T&A Ogilvy Vietnam Coca-Cola Promo 2023 | "From PROMO to FOMO"
- Techcombank and dentsu Redder How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub?
- Nestle and Nestle/La Vie LA VIE - HOW A BRAND REVITALIZED ITSELF BY REGENERATING THE YOUTH
- Mondelez International and Publicis Worldwide LU Mother's Day
- Shell Vietnam and EssenceMediacom Vietnam Ride On Father, Ride On Child
- Heineken and Hakuhodo Vietnam Tiger Crysmas - TURNNING PASSION INTO MAGIC
- Nestlé and Nestlé/ La Vie Choose La Vie – Your 30years of Natural Goodness and More
- Mondelez International and Publicis Worldwide KINH DO TRENDitions Swap
- Grab Vietnam and Grab Vietnam MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers
- Samsung and Samsung Vietnam SAMSUNG GALAXY Z FLIP4 | Z FOLD4 - CURATE YOUR FLEX MODE
- Vietjet and PMAX VIETJET - Personalization with Real-time Data
- Nestlé Vietnam and Nestle/La Vie Choose La Vie – Your 30-years of Natural Goodness and More
- The Coca-Cola Company and WPP Open X, led by T&A Ogilvy Vietnam Coca-Cola - "Potluck 2023" - The power of content to get Gen Z adopt a new ritual
- ABBOTT and Hakuhodo SAC ENSURE GOLD 2022 VU LAN CAMPAIGN – Insight Driven Campaign to Inspire Caregivers' Action
- Pepsico Food Vietnam Company and TikTok Pte. Ltd., GEN-Z PHY-GI-VERSE
- Grab and Grab Highland Coffee treats after every Grab Ride: CRM cross-selling with a twist
- GHTK and dentsu Redder How GHTK creates the highest top of mind consideration & emotional appreciation among small medium online merchants community
- The Coca-Cola Company and WPP Open X, led by T&A Ogilvy Vietnam Sprite "Heat Happens, Stay Cool" 2022
- Time: 08:30 - 17:30, October 26, 2023
- Venue: InterContinental Saigon Hotel, Corner of Hai Ba Trung and Le Duan, Ben Nghe Ward, District 1, Ho Chi Minh City
- Registration link: https://www.mmaglobal.com/impactvietnam2023
- Time: 18:30 - 21:30, October 26, 2023
- Venue: InterContinental Saigon Hotel, Corner of Hai Ba Trung and Le Duan, Ben Nghe Ward, District 1, Ho Chi Minh City
- Registration link: https://www.mmaglobal.com/smarties/awards/programs/vietnam/gala
CONTACT: Lily Nguyen, lily.nguyen@mmaglobal.com
