The Korea Herald

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[Photo News] ‘I.Seoul.U’ goes down in history

By Korea Herald

Published : Feb. 18, 2023 - 16:12

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“I.Seoul.U” is removed at Nodeul Island in Yongsan-gu, central Seoul on Saturday. (Yonhap) “I.Seoul.U” is removed at Nodeul Island in Yongsan-gu, central Seoul on Saturday. (Yonhap)

“I.Seoul.U,” an installation featuring Seoul city’s eight-year-old slogan, at Nodeul Island -- a small artificial island on the Han River near Yoeuido -- is being removed on Saturday. The city government under Seoul Mayor Oh Se-hoon announced that a new slogan is needed to rebrand South Korea’s most populous city. A total of 29 “I.Seoul.U” installations are scheduled to be removed by the end of this month.