Johnnie Walker teams up with BlockBar, the world's first direct-to-consumer NFT marketplace for luxury wines and spirits, to offer exceptionally rare whisky combined with seven pieces of digital art, alongside exclusive VIP experience

HONG KONG, May 18, 2022 /PRNewswire/ -- Today, Johnnie Walker, the world's No.1 Scotch Whisky^[1], along with BlockBar.com, offers seven whisky connoisseurs the chance to own an extremely rare bottle of 48-year-old Johnnie Walker Masters of Flavour NFTs, alongside their very own digital art and have access to an exclusive brand experience in Scotland.

The Digital Art

The digital arts unlock access to a unique piece of graphic design by artist Kode Abdo aka BossLogic. The renowned artist is known for his fancasts, creating posters for some of the biggest films of the last few years, and more recently, teaming up with footballer Lionel Messi to create a new series of artistic NFTs featuring the global sports icon.

BossLogic said: "The art of flavour. The alchemy of the elements. The taste of generations. I'm proud to present this 'once in a lifetime' collection of seven one-of-a-kind works of art. Each piece is a unique celebration of the souls of life, paired with seven rare bottles of 48 year old Blended Scotch Whisky. Seven treasures reserved for only the most worthy of connoisseurs."

The Experience

Tied to each bottle is a one-off opportunity to take a once-in-a-lifetime trip to Johnnie Walker Princes Street – the brand's visitor experience in Edinburgh, Scotland, where they will immerse themselves in the flavour journey of Johnnie Walker and the country's whisky-making culture.

Staying at the palatial Gleneagles Townhouse, NFT owners will tour the iconic Glenkinchie Distillery, which plays such an integral role in the crafting of Johnnie Walker whisky, take a guided tour of the Diageo Archive and enjoy VIP tastings of only the rarest and most collectible whiskies from the Diageo collection.

The Whisky

Johnnie Walker Masters of Flavour is crafted from fleetingly rare whiskies – all aged for at least 48 years – from the four "ghost" distilleries of Port Dundas, Brora, Glen Albyn and Glenury Royal. It sits in a hand blown, green baccarat Crystal decanter and is beautifully presented in a handcrafted, wooden cabinet.

This incredible blend showcases how masters of the art of whisky making combine generations of Scotch knowledge and craftsmanship with their own expertise in malting, distillation, cask maturation and, of course, blending, to create a truly exceptional Scotch.

The Collaboration

Johnnie Walker Global Brand Director, Julie Bramham says: "At Johnnie Walker, we're always challenging ourselves to create unique experiences that people can enjoy and engage with around the world. This innovative collaboration with BlockBar puts Johnnie Walker at the cutting edge of what is possible in whisky, providing something truly unique for whisky aficionados and collectors around the world."

Dov Falic, CEO and co-founder of BlockBar, adds: "Partnering with Johnnie Walker for its first-ever NFT drop is so exciting. This partnership demonstrates how an NFT can be so much more than just one product, it can be an experience like no other that offers buyers exclusive long-lasting access to a brand, its heritage and its future."

How to Purchase

Johnnie Walker Masters of Flavour NFTs will be available to buy at 10.30am EST on Tuesday, May 31st on a first-come, first-served basis. Priced at $35,000 USD the Johnnie Walker Masters of Flavour NFTs are available to purchase with ETH or by fiat. The Lobby will open at 10am EST on BlockBar.com. In order to enter the Lobby, each participant must have either $35,000 in their Ethereum based wallet connected to the site or receive pre-approval if they intend to pay via wire transfer. At 10.30am the first users to reserve the bottle will then have 10 minutes to checkout. Users who successfully check out will also receive an artwork NFT by BossLogic transferred to their wallet, as well as the opportunity to redeem the Scotland experience. For any questions please contact BlockBar via email at support@blockbar.com or Whatsapp/Telegram at 305-814-6772

Notes to Editors:

About Johnnie Walker:

Johnnie Walker is the world's number one Scotch whisky brand (IWSR), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else. Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 14 million cases sold annually (IWSR, 2020), making Johnnie Walker the most popular Scotch whisky brand in the world.

About Diageo:

Diageo is a global leader in alcohol beverages with an outstanding collection of brands that include Johnnie Walker, Crown Royal, J&B, Buchanan's, and Windsor whiskies, as well as Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO), and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and our performance, visit us at www.diageo.com. Visit Diageo's global resource for responsible drinking, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere.

About BlockBar:

Founded in October 2021, BlockBar.com is the world's first DTC NFT marketplace that connects consumers and collectors with the owners of luxury wine and spirits brands by providing the opportunity to exchange NFTs for unique products. Having been in the spirits industry for many years, co-founders Dov and Sam Falic noticed the issues consumers and brands were facing in the world of wine and spirits and launched BlockBar.com to provide transparency, authenticity, quality assurance and storage. BlockBar's proprietary platform allows consumers to purchase asset backed NFTs directly from BlockBar. BlockBar's proprietary smart contracts verify authenticity, and its partnership with top cyber- and crypto-security firms ensures that transactions are fully protected and transparent. Consumers can transact directly with BlockBar and no longer have to worry about authenticity or storage. The physical bottles are stored in a secure facility in Singapore with 24/7 security, motion sensors, and temperature control. Buyers can pay for products via fiat or ETH and have the option to either burn the NFT to redeem the physical product, resell the product through the Blockbar.com marketplace or gift through the platform.