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20-year-old KIAF Seoul records largest-ever salesBy Park Yuna
Published : Oct. 18, 2021 - 15:57
Around 5,000 people visited on the first day of the “VVIP” opening, raising 35 billion won ($29.5 million) in sales, surpassing the total sales of 31 billion won in 2019 when the fair was held physically. The annual fair was held online last year due to the pandemic.
The five-day fair raised 65 billion won in sales with 88,000 visitors, including business magnates, K-pop stars, actors and art dealers. The online viewing room, which was launched last year during the pandemic, was viewed by 83,000 visitors from Oct. 8 to Sunday with some ordering art ahead of the opening day.
The soaring popularity of Korea’s largest international art fair partially reflects expectations about its joint fair with Frieze next year. The Galleries Association of Korea that oversees KIAF Seoul and Frieze will open their fairs at the same time on Sept. 2, 2022 at Coex for the next five years. Seoul will be the first Asian city to host Frieze, which began in London in 2003.
“The fair was crowded with people not only on the VVIP day but during general openings. We felt people’s passion for art at the scene,” said an official from Gallery Hyundai, one of the leading art galleries in the country.
Some 170 galleries from Korea and abroad participated in the KIAF Seoul 2021.
KIAF Seoul’s special exhibition “We Connect Art and Future, KIAF and Incheon Airport” will be on display at Incheon Airport through Friday.
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