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K League inks deals for overseas promotion

(Korea Professional Football League-Yonhap)
(Korea Professional Football League-Yonhap)

Korea Professional Football League said it has signed a contract with two European platforms specializing in soccer content -- 433 and COPA90 -- to promote its sporting events abroad.

Based in the Netherlands, 433 posts minute-long video clips featuring soccer matches on its Instagram account, which is followed by more than 40 million users of the photo-sharing platform around the world.

COPA90, founded in the UK, has 4 million subscribers and shares soccer clips that feature athletes and game highlights on its YouTube, Facebook and Instagram accounts.

K League has been releasing game videos through the two channels since May 8.

Korea Professional Football League clinched partnership deal with the two online platforms after its videos were well received by international viewers. For instance, 433 shared a K League video capturing an impressive feat by Gangwon FC’s Cho Jae-wan -- a goal famously dubbed as the “tornado-potato-shoot" -- attracting 7.5 million views.

By Lee Sae-byul (nstelle@heraldcorp.com)
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