The Korea Herald

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[Graphic News] Poll finds improved foreign sentiment toward Korean cultural content

By Nam Kyung-don

Published : March 5, 2020 - 18:37

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Foreign sentiment toward South Korean cultural content marked an overall improvement last year on the strength of the continued popularity of the Korean Wave, according to a poll released by a government agency.

The survey of 8,000 people in 17 countries who had experienced Korean cultural content, conducted by the Korean Foundation for International Cultural Exchange, showed that foreigners’ favorability toward Korean TV dramas rose to 76 percent in 2019, compared to 73.4 percent for entertainment, 73.3 percent for traditional Korean food, or hansik, and 73.4 percent for movies. (Yonhap)