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Korean Air to expand in-flight entertainment with more Korean contents

(Korean Air)
(Korean Air)


The country’s national flag carrier Korean Air said Thursday it will update its audio-video on demand inventory to meet the growing preference of passengers for Korean Wave contents.

The airliner said Thursday it will add a new batch of K-dramas and entertainment contents to its library in response to the global Hallyu fever.

The number of miniseries contents -- currently about 80 -- will be expanded to around 260. The AVOD update will commence in September and be completed by the end of this year, the company said.

In addition, its K-pop playlist, which is updated every two months, will have a monthly cycle starting March to match the speed of ever-changing music trends.

The company has been adding classic Korean films since February as 70 percent of its passengers choose movies and prefer Korean flicks.

By Kim Byung-wook (kbw@heraldcorp.com)
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