Mamamoo has returned with the single “Hip” centering on self-confidence.
It is the lead track off the group’s second full-length album, “Reality in Black,” released last week. “Hip” is a rhythmical dance track overflowing with charismatic brass and string sounds.
The fierce anthem, co-written by Hwasa, talks about how being true to oneself and confident embody real “hipness,” or coolness. Firing back at naysayers of the group, the four singers coolly declare their independence with several references to real-life criticisms that had surrounded the group.
“A life that doesn’t care about what other people think -- that’s real hipness. It derives from loving oneself. I hope people can take care of themselves and live with confidence,” said Hwasa during the group’s showcase for the new album in Seoul on Nov. 14.
Her bandmates also expressed satisfaction with their new single, with Moonbyul saying, “All of us liked its lyrics. We really enjoyed working on it.”
Solar also said, “I think confidence doesn’t come when one ‘tries to act like it,’ but when people naturally recognize one’s actions and words. All of us try to behave confidently and enjoy each moment.”
The members also shared that they wore headset microphones for the first time in their career because of the powerful dance moves for “Hip,” which were created by choreographer Lia Kim.
“‘Hip’ features the best performance ever. In fact, it was so challenging and hard that I almost cried during the practice. But we decided to fully dedicate ourselves to it by wearing headset mics for the first time,” said Solar.
The event also saw Hwasa talking about her decision to go braless publicly earlier this year at an airport, which had sparked controversy online.
“I think it just comes out naturally. Nothing was intended. That would be too pretentious. But my actions might have made some people feel uncomfortable, and it alarmed me. I also felt grateful for those who just accepted me,” she said.
Since its debut in 2014, the powerhouse group has propelled to prominence in the K-pop scene due to its wide musical range and vocal prowess. Known for its bright and funky sonic style, Mamamoo recently gained traction by featuring in the K-pop singing show “Queendom,” where six female acts performed and were pitted against one another.
“Reality in Black” also features the tracks “Destiny,” “Universe,” “Ten Nights,” “Hello Mama” and “High Tension.”
By Hong Dam-young (firstname.lastname@example.org)