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[Advertising Awards] Shinhan Card’s new advertisement highlights gratitude for customers


By Kim Il-bong
General manager of Brand Communication

We would first like to thank our customers who have always had faith in us.

Shinhan Card is honored that The Korea Herald has recognized its “My DIY series: Deep Making Deep Taking Card” advertisement.

With the beginning of a new digital era, Shinhan has deeply considered ways to provide customized services through technologies such as big data and artificial intelligence. 

The “Deep Making Deep Taking” advertisement is an artistic expression of how much Shinhan values its customers and an interpretation of the word “deep.” It tried to intuitively promote the benefits of owning a Shinhan Card while establishing an aesthetic identity through the colors of the cards. 

We also believe that its AI-based services, which allowed customers to choose their benefits and expanded convenience, is one of the factors that attracted customers.

We would like to thank our customers once again and ask that they continue to root for Shinhan, as we make efforts to always provide better services.