Pantone Color Institute has chosen a vibrant purple shade named Ultra Violet as its color of the year for 2018.
Ultra Violet is described by Pantone as “a dramatically provocative and thoughtful purple shade.”
Pantone, a provider of professional color standards, announces the new color of the year every December, based on its trend-forecasting research. Its selection offers direction for world trends in food, products, fashion and design.
Pantone has chosen a color of the year since 1999. Last year, a zesty shade of green called Greenery was picked.