The duty-free unit of Shinsegae, a major retailer here, said Thursday it will provide a membership service for users of WeChat, China‘s leading messaging app, as it attempts to expand its presence overseas.
Shinsegae Duty Free said it will provide various shopping information and discounts for those who sign up for membership via the messaging platform.
The company’s move to attract more customers from the neighboring country comes as local retailers are gearing up for a potential inflow of Chinese tourists amid signs of a thaw in Seoul-Beijing relations.
Last week, the two countries agreed to put bilateral ties back on track, setting aside their diplomatic row over the deployment of a U.S. missile defense shield here. (Yonhap)