Samsung's brand value doubles in 5 yrs: research

By Yonhap
  • Published : Oct 26, 2017 - 09:31
  • Updated : Oct 26, 2017 - 09:31

Samsung Electronics Co. stood as South Korea's most valuable brand, with its brand value almost doubling in five years to $51.4 billion, according to industry data Thursday.

The brand value of Samsung Electronics posted a whopping 12 percent on-year climb this year, marking twofold growth from $28.5 billion in 2012, according to the data compiled by Britain-based industry tracker Brand Finance.


Hyundai Motor Group followed with $8.7 billion, trailed by top mobile carrier SK Telecom Co. with $5.2 billion. No. 2 mobile carrier KT Corp.'s brand value was valued at $5.09 billion, with that of LG Electronics Inc. was estimated at $5 billion.

Brand Finance said the strong brand value of Samsung Electronics was attributable to its record-breaking performances, which also offsets earlier shock from the mobile unit following the suspended production of the Galaxy Note 7 last year.

"The world's eyes are currently on the situation in the Korean Peninsula, and it is vital that the value and resilience of home-grown South Korean brands is recognized," the researcher said. "Their success has contributed to the record growth of South Korea's nation brand." (Yonhap)