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Kia signs multi-year marketing partnership agreement with NBA
By YonhapPublished : Oct. 18, 2017 - 16:59
Kia Motors Corp. has signed a multi-year marketing partnership agreement with the US National Basketball Association, the company said Wednesday.
The agreement with the NBA also applies to the Women's National Basketball Association and the NBA G League, the NBA's official minor league basketball organization, the Korean carmaker said.
The agreement with the NBA also applies to the Women's National Basketball Association and the NBA G League, the NBA's official minor league basketball organization, the Korean carmaker said.
Kia, an affiliate of Hyundai Motor Co., has continued to sponsor the major sports events as part of efforts to enhance its brand image in the world's most important vehicle market.
In the January-September period, Kia sold a total of 457,930 vehicles in the US, down 28 percent from 638,494 units a year earlier, the company said. (Yonhap)
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