[Monitor] Naver dominates online ad sales

By Kim Min-joo
  • Published : Aug 4, 2017 - 09:04
  • Updated : Aug 4, 2017 - 09:04

Naver maintained the top spot in terms of internet display advertisement sales in the first half of this year, according to data from MezzoMedia, a digital marketing agency under CJ E&M.

As for online video advertisements, Google’s YouTube and Facebook took 60 percent of total revenue.

Display ads include banner advertisements that pop up on websites and apps.