Most Popular
-
1
A decade lost: Sewol survivors on life after tragedy
-
2
Opposition victory upends ruling party's plans
-
3
Taking risk or targeting global fans? Netflix pushes ahead with 'Goodbye Earth' release
-
4
World reactions to Iran strikes on Israel
-
5
S. Korea to extend fuel tax cut through June amid Middle East tensions
-
6
Yoon flounders after election defeat
-
7
US confirms $6.4 billion chip subsidy for Samsung
-
8
Israel says Iran launched more than 300 drones and missiles, 99% of which were intercepted
-
9
[KH Explains] How should Korea adjust its trade defenses against Chinese EVs?
![[KH Explains] How should Korea adjust its trade defenses against Chinese EVs?](//res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/04/15/20240415050562_0.jpg&u=20240415144419)
-
10
Yoon vows to improve communication with people after election defeat
![[KH Explains] How should Korea adjust its trade defenses against Chinese EVs?](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/04/15/20240415050562_0.jpg&u=20240415144419)
Actor Park Bo-gum ranked No. 1 in spokesmodel brand reputation in April, according to research.
The Korea Reputation Center collected and analyzed more than 41 million pieces of data on 47 advertisement models between March 27 and Friday.
The Korea Reputation Center collected and analyzed more than 41 million pieces of data on 47 advertisement models between March 27 and Friday.
The result showed that Park, who recently appeared on the MBC variety show “Infinite Challenge” as a guest for an episode titled “2018 PyeongChang Olympics,” received the highest brand reputation rate, rising from No. 4 in March.
“As Park Bo-gum has expanded his activities from dramas to variety shows, such as ‘Infinite Challenge,’ his brand reputation has also increased,” said Koo Chang-hwan, head of Korea Reputation Center.
Park, 23, who starred in the 2016 KBS 2TV “Love in the Moonlight,” has nabbed various advertisement deals, including those related to food and beverage, fashion accessories and mobile content.
Trailing behind the actor were actress Park Bo-young and Girls’ Generation’s Taeyeon.
Others leading in the ranking included Baek Jong-won, Girl’s Day’s Hyeri and Gong Yoo.
The monthly brand reputation ranking of commercial models is based on participation, communication, media and community indices.
By Jie Ye-eun (yeeunjie@heraldcorp.com)
