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소아쌤

OB expands product lineup

By Korea Herald

Published : April 28, 2017 - 15:55

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Oriental Brewery, South Korea’s largest brewer, has launched six new products in the past two years, as part of efforts to satisfy the growing number of local customers looking for a variety of choices.

Breaking the market tradition of launching new products every one or two years, the South Korean unit of Anheuser-Busch InBev has introduced six products since June 2015. 
The limited edition of Hoegaarden Cherry (Oriental Brewery) The limited edition of Hoegaarden Cherry (Oriental Brewery)

From the Premier OB Weizen launched in June 2015 to a limited edition of Hoegaarden Cherry beer in March, the company hopes to provide a new, fresh taste for young trendsetters, it said in a statement Friday.

The company has also experimented with non-beer segments with MixxTail, liquor-based drinks that come in two flavors, mojito and strawberry margarita.

The diverse new products came amid the fast-changing market here, with a growing number of people drinking at home, said the company.

By Cho Chung-un (christory@heraldcorp.com)

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