BUSINESS

Volvo Korea unveils Cross Country crossover

By Julie Kim Jackson
  • Published : Mar 21, 2017 - 15:06
  • Updated : Mar 21, 2017 - 17:37
Volvo Korea introduced its latest Cross Country luxury crossover Tuesday, completing its 90 series with a cross between a standard four-door sedan and a SUV.

The 90 series already includes the S90 midsized sedan and the XC-90 luxury sport utility vehicle. The new Cross Country is intended to act as an amalgamation of the two vehicle models.  

Volvo Korea unveils its new Cross Country crossover SUV, the final addition to its 90 series, which also includes a midsized sedan and standard SUV. (Volvo Korea)

“The V90 cross-country vehicle acts as a substitute for what can be pointed out as the limitations of sedans and SUVs, and will be a chance for Korea to experience the new cross country genre,” said Volvo Korea CEO Lee Yoon-mo, during a press conference at the Shilla Hotel in Seoul on Tuesday.

Described by Volvo as a fully capable alternative to both a SUV and a standard sedan, the diesel Volvo Cross Country has a 20-year history and was designed to be a multiterrain vehicle, equipped with hill descent control and all-wheel drive.

“Compared to the XC70 crossover, which sells on average 10 units a month, we are anticipating the V90 to sell 50 units a month and expect sales to reach 500 vehicles by the end of the year,” Lee added. 

The price for the new 2017 Volvo Cross Country is listed at 69.9 million won ($62,500) and 77.9 million won for the Cross Country Pro package, which also includes 19-inch wheels, nappa leather seats and a powerful subwoofer sound system.

By Julie Jackson (juliejackson@heraldcorp.com)