The Korea Herald

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[ADVERTISING AWARDS] SKT believes connectivity creates synergy, solutions

By Shin Ji-hye

Published : Oct. 27, 2016 - 15:43

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By Yoon Yong-chul
Senior vice president of public relations office at SKT


The Internet of Things connecting people to devices and devices to devices is no longer a future technology.

It is becoming a part of our life, and SK Telecom believes the change has altered the fundamental nature of our society. 

Yoon Yong-chul Yoon Yong-chul


Two sides -- whether they are people or devices -- are now connecting through the Internet of Things in ways we could not imagine in the past.

Connecting the two creates synergies and solves many problems in our daily lives, showing unlimited possibilities to create new value.

SK Telecom, which has long striven to pioneer a hyper-connected society, aims to provide more opportunities and satisfaction to consumers through its technologies that provide connectivity.

Against this backdrop, we have waged a campaign since 2015 based on the theme of the power of connectivity.


The latest campaign -- “Connectivity is the Solution,” which has received a Creative Award from The Korea Herald -- portrays the desire and vision of SK Telecom in the era of connectivity. The campaign shows connections between diverse subjects such as people, animals and home appliances, which we often come across in our daily lives.

With the efforts we have put forward to create faster and broader connectivity over the last 30 years, we will continue to be a leader in the hyper-connected society.