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Samsung’s global brand value exceeds US$50b

[THE INVESTOR] Samsung Electronics said on Oct. 5 its global brand value exceeded US$50 billion this year, citing an annual survey of brand management firm Interbrand.

This year, Samsung was again ranked as the seventh-most-valuable global brand with a value of $51.8 billion, up 14 percent from last year, Samsung said in a statement.

Samsung said its brand value has tripled for the past 10 years because of its healthy financial results and positive outlooks.

Kim Moon-soo, executive vice president of Samsung, said, “The value of a brand becomes even more significant as markets rapidly change and competition intensifies.”

“We will maintain our mid- and long-term marketing efforts to deliver our sincerity and distinctiveness to our customers,” Kim said.

(theinvestor@heraldcorp.com)
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