Herald Corp. said Tuesday it will adopt a cloud computing system to better serve mobile users.

As well as benefiting from stable management of corporate networks and servers, the company plans to use the system to analyze big data and create quality news, it added. 

“As the cloud system greatly enhances data expandability, we expect to use it for a more detailed analysis of news consumption, say, to figure out what kind of content will best interest a specific group of readers and when will be the ideal time for delivery,” the company said in a press statement.

“This will be the first step in our efforts to fundamentally change the way news is created to be more relevant and competitive,” it said.

Herald Corp., which publishes The Korea Herald and Herald Business, is the first media company in Korea to fully migrate to a cloud system.

It is also investing in robot-based journalism and a new, integrated content management system as part of its “Go Mobile” strategy.

A cloud system is a web-based computing system where shared resources, data and information are provided to computers and other devices on-demand. It responds faster to changes in traffic, which means content can be delivered faster and more reliably to the audience.

Herald Corp. signed with web solution provider Hostway IDC, Inc., which introduced a pay-as-you-go public cloud service in Korea in 2011. 

By Park Ga-young (gypark@heraldcorp.com)