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Hallyu stars boost ginseng popularity

Korea Ginseng Corp.‘s red ginseng products have gained international popularity after hallyu celebrities were seen drinking the healthy products in dramas, according to company officials.

KGC officials said demand for “Hongsam Jeong Everytime Royal” among other ginseng products, is soaring in China and other Asian countries thanks to popular actors such as Song Joong-ki and Kim Woo-bin.

Actor Kim Woo-bin (above) and Song Joong-ki drink “Hongsam Jeong Everytime Royal” in dramas. (Screenshot captured)
Actor Kim Woo-bin (above) and Song Joong-ki drink “Hongsam Jeong Everytime Royal” in dramas. (Screenshot captured)

“Hongsam Jeong Everytime Royal,” which is a tube-shaped, easy-to-carry product that contains red ginseng tonic, has been featured on the popular dramas “Descendent of the Sun” and “Uncontrollably Fond.”

The officials added that the dramas changed young people’s stereotyped idea of ginseng goods as traditional health-related products for elders, to easy and trendy healthy treats for them.

The popularity expanded beyond the nation to hallyu fans in China and Hong Kong.

Red ginseng is widely known to have remedial effects such as helping the immune system, stamina and blood circulation.

By Song Ji-won (jiwon.song@heraldcorp.com)
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