“It was already possible for KakaoTalk users to refuse mobile gifts, but we decided to add the new feature to make the process easier and more convenient for our users,” said Kakao spokesperson Yoon Seung-jae.

Until now, KakaoTalk users could refuse any mobile gifts sent to them by calling the customer service center. Home-delivery gifts were also automatically refunded to the sender if the recipient did not type in a receiving address within seven days, he said.

SK Planet and KT Mhaus, which also operate mobile gift service platforms, are in talks with the Ministry of Science, ICT and Future Planning over adding a similar function that allows users to refuse mobile gift certificates, according to local news reports.

“We began discussing (this new option) in response to rising consumer complaints that they could not give back to the sender mobile gifts they could not receive for whatever reason,” a ministry official was quoted as telling Yonhap.

In response, some industry watchers have pointed out that the IT firms appear to be bracing for the impact of the new antigraft law on its mobile gift commerce business.

The Improper Solicitation and Graft Act -- or the Kim Young-ran law, named after its initiator and the former chief of the Anti-Corruption and Civil Rights Commission -- bans Korean civil servants, elected officials, journalists and officials of private education institutions from receiving free meals, presents or monetary gifts over certain price limits.

Under the new law, mobile gifts sent via mobile messengers and text messages, would be considered a form of a gift -- which users could not voluntarily refuse under the current e-commerce system.

However, Kakao said its new function simply aims to enhance user convenience and address new market needs, and holds no direct ties to the antigraft legislation, stressing that gift cancellations were always possible on its platform.

By Sohn Ji-young/The Korea Herald (jys@heraldcorp.com)