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Big Bang partners with UNICEF

To commemorate its 10th debut anniversary, iconic K-pop group Big Bang partnered with the United Nations Children’s Emergency Fund for the organization’s Special Days Campaign, according to the group’s management agency YG Entertainment on Tuesday.

“Big Bang has been doing its part in various charity campaigns to celebrate its anniversary every year,” said YG Entertainment in a press release. “This project with UNICEF is a way to show appreciation for all of the support from fans over the past 10 years, and to remember the group’s upcoming anniversary in the most meaningful way possible.”

Promotional poster for Big Bang’s partnership with UNICEF for the “Special Days Campaign” (YG Entertainment)
Promotional poster for Big Bang’s partnership with UNICEF for the “Special Days Campaign” (YG Entertainment)

From now until Sept. 30, interested participants can contribute to UNICEF’s Special Days Campaign by uploading pictures of themselves celebrating momentous occasions -- including birthdays, anniversaries and graduation ceremonies -- on Facebook or Instagram.

Meanwhile, Big Bang is gearing up for its upcoming anniversary concert at the Seoul World Cup Stadium on Aug. 20.

For more information on the campaign, visit unicef.or.kr/BIGBANG.

By Kim Yu-young (ivykim@heraldcorp.com)
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