South Korea successfully hosted a trade road show in Los Angeles aimed at helping local firms make inroads into the U.S. market and attract foreign investment, Seoul's science ministry said Wednesday.
The "Creative Economy Global Road Show" closed on July 31 after a three-day run at the Los Angeles Convention Center with the participation of 90 local companies and 106 foreign buyers, the Ministry of Science, ICT and Future Planning said.
The trade fair was held on the sidelines of KCON 2016 LA, the Los Angeles run of the world's largest K-pop festival, which attracted many K-pop fans, ministry officials said.
"Local startups and small and medium-sized firms were introduced abroad through the Creative Economy Global Road Show which combined culture and business," said Koh Kyung-mo, director of ICT policy within the ministry.
The fair included a trade show, presentations by startup companies, road shows and showcases, attended by a global partnership delegation, the officials said.
South Korean firms, including 19 promising startups, were able to show off their new software, ICT products and other latest services, the officials said.
Various events provided opportunities for startups and venture-backed companies to create new business opportunities with U.S. investors and buyers, they said.
During the fair, 33 local beauty firms also displayed beauty and fashion products for fans of Korean pop culture, the ministry said. (Yonhap)