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Convenience store chain CU has launched rice specifically designed to go with cup noodle products, Tuesday.
Priced at 700 won (60 cents), this 125-gram rice is called “ra-mal-bap,” short for “ramenae-marameokgi joeun-bap” which literally translates to “rice that is good to put in ramen.”
It is common among Koreans to add rice to instant ramen for more filling portions.
Unlike the past instant-cooked rice products, ra-mal-bap is a basic white rice shaped into a ball that is conveniently edible after 30 seconds of microwave.
CU said over 10,000 units were sold on the day of launch.
By Lim Jeong-yeo (kaylalim@heraldcorp.com)
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