SK Telecom, South Korea’s leading wireless firm, said Sunday that it has struck a deal to export its pico projector, worth 300 million yen, to Japan.

The telecom firm said that it would supply its projector, UO Smart Beam Laser, to Taisei Express of Japan for one year starting from this month.

The two partners reached the deal at the Hong Kong Electronics Fair, an electronics trade show, held in Hong Kong last week.

The Japanese electronics retail firm will sell the pico projector through its online and offline sales channels, including those on Amazon, Yahoo Japan, Bic Camera and Yamada Denki.

The cubic projector, which measures 5.5 centimeters in width, height, and depth, received an award for innovation at the CES electronics trade show earlier this year. The Smart Beam Laser, which boasts high-definition picture quality, has received a top rating in a global laser safety standard.

The projector was codeveloped with Korean company CremoTech, which had participated in SKT’s support program for small and medium-sized enterprises.

The network firm has rolled out the projector in 15 global markets including the U.S., China, and Germany.

The product, which can be paired with a smartphone, is the most popular electronics item at duty-free shops run by global airlines including Cathay Pacific Airways, Singapore Airline and Asiana Airlines.

“SKT hopes that the latest deal can help the company to introduce more UO lineup products to the Japanese market,” said Kim Sung-han, head of SKT’s device planning division.

SKT had launched its UO brand for smart devices last year, including a wearable band for kids and a fitness monitoring device.

By Kim Young-won (wone0102@heradlcorp.com)