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Hyundai to seek ties with tech giants for connected car

Korean automaker unveils roadmap for smart device on wheels

Hyundai Motor Group, the world’s fifth largest automaker in sales, said Tuesday it will seek more tie-ups with global tech giants to take a lead in the heated competition for the development of a connected car, while driving its own research and development activities.

“The group will seek more collaboration with leading global information technology and networking companies to develop its ‘hyper-connected and intelligent car’ concept, while increasing investment in its R&D activities,” the company said in its roadmap for “car-to-life” connectivity. 

The image to deliver a concept for a smart car connected to life that Hyundai Motor unveils in its roadmap for the development of a connected car (Hyundai Motor Group)
The image to deliver a concept for a smart car connected to life that Hyundai Motor unveils in its roadmap for the development of a connected car (Hyundai Motor Group)

The Korean automotive group, however, made it clear that it has no acquisition plans yet.

“The company still prefers global tie-ups to an M&A deal in the shift to an era of connected cars like it worked with global tech companies for its telematics and infotainment solutions,’’ a company spokesperson said.

The roadmap indicates Hyundai’s shift of focus to smart cars. The Korean automaker presented the ``car to life'' concept, as cars are increasingly at the center of our lifestyles. 

A researcher looks into a cloud computing system that Hyundai Motor has already established for infrastructure to put a connected car into a place.  (Hyundai Motor Group)
A researcher looks into a cloud computing system that Hyundai Motor has already established for infrastructure to put a connected car into a place.  (Hyundai Motor Group)

Key R&D areas to focus are underlined in the roadmap by timeline. In the short- to mid-term, Hyundai said it will concentrate on technologies related to smartphone connectivity and smart home services, while establishing the core infrastructure that will provide a foundation for future developments.

In the longer term, its R&D focus will be put on areas such as smart remote maintenance services, autonomous driving, smart traffic to reduce congestion and to speed up journeys, and a connected mobility hub that provides security and data management for all elements of the connected car.

The carmaker said it has already made progress in the global race for a connected car.

As a case in point, it has already established the “cloud’’ computing system, which puts the core infrastructure of connected cars into place.

A group of scientists have also helped the automotive group to specialize in data analytics since 2013. The company is utilizing big data in various areas to enhance R&D and products, and also gather customer feedback, the company added.

By Seo Jee-yeon (jyseo@heraldcorp.com)
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